Arab spring & Aaron Winter - 75B

For the designers of 75B the domain of the arts is an indispensable field of activity. In this book 75B puts the importance of the world of commissions into perspective. Leaving out the competition-winning house style designs and arresting logos, it focuses instead on the work given over to seeking, finding, failing. The dark side, the failures, imperfection – these are essential elements of their works.

They consider autonomous artistic research to be an intrinsic component of their practice. For the field of the arts is the place to engage with the basics. No goal, no immediate perspective of possible applications, no client.